BTEC Level 3 National Extended Certificate in Creative Digital Media Production


BTECs are an established and highly successful alternative to general qualifications, suitable for a wide range of learners. As work-related qualifications, they are designed to accommodate the needs of employers as well as allowing progression to university.

Students completing the course will be awarded a BTEC Level 3 National Extended Certificate. The qualification is broadly equivalent to one A Level.


At a glance

Title Size and structure Summary purpose

Pearson BTEC Level 3 National Extended Certificate in Creative Digital Media Production


·         360 GLH (guided learning hours) = 2 year course

·         Equivalent in size to one A Level.

·         4 units of which 3 are mandatory and 2 are external. Mandatory content (83%). External assessment (58%).

The qualification provides a coherent introduction to the study of creative digital media production at this level. Learners develop an understanding of the media industry through analysing media representations and pitching and producing media projects. It is designed for post-16 learners who aim to progress to higher education and ultimately to employment, possibly in the media industries, as part of a programme of study alongside other BTEC Nationals or A levels.

Detailed course content

Units are assessed using a grading scale of Distinction, Merit, Pass and Unclassified.

Unit Mandatory Units Introduction Assessment
1 Media Representations Learners will consider how different media representations are constructed by media producers to create meaning, messages and values. You will study a range of media from different sectors, such as music videos, short film extracts, animation, news programmes, websites, digital games and print adverts. It also provides an introduction to fundamental media theory and analysis that is the basis for many progression routes at higher education level. This unit is assessed through an onscreen examination set and marked by Pearson. The examination will last two hours and will consist of short- and long-answer questions. It will be taken under supervised conditions.
4 Pre-production portfolio

Learners study the requirements of planning and delivering a digital media product, carrying out essential pre-production tasks and creating a pre-production portfolio.

You will gain an understanding of the requirements of the planning stage, from finance and logistics to regulations. Your investigations will help you develop the pre-production skills and experience needed to carry out your own tasks and to produce a digital media product. You will create a portfolio and manage the pre-production for your own creative media production.

Internally assessed
8 Responding to a commission In this unit, you will understand how to respond to a commission brief with ideas based on the required content, style, audience, purpose and approach proposed by the client. You will work within the requirements and constraints of the client’s specifications and consider your response in terms of ethos, format, budget, platform and duration. When proposing ideas in response to a commission, the client will need detailed explanations of how you intend to respond to carry out requirements, and this will be demonstrated through pitches, proposals and treatment documents, all of which are accepted industry methods for communicating initial ideas. Developing an understanding of all stages of a commission, and the skills needed to make them successful, will mean you can effectively communicate your plans for a media product proposal. This unit is assessed through a task set and marked by Pearson, consisting of a Part A and a Part B. Part A is pre-released and will give learners a commission for a media production. It will be released two weeks before a supervised assessment in order to carry out research activities into the subject to complete assessment tasks in Part B. Part B contains the supervised assessment task. The supervised assessment period will be a maximum of five hours.



Optional Units – Internally assessed Introduction
Film production – fiction This unit will focus on the process of producing a short narrative film or film extract that uses generic conventions.
Radio production – fiction Learners will explore the codes and conventions of fictional radio programmes, developing skills in devising radio drama for a choice of genres and audiences.
Digital magazine production Learners will explore codes and conventions of different magazine genres and platforms. They will select and prepare content, and create layouts for a specific genre of magazine.

Entry Requirements

Please refer to the John of Gaunt Sixth Form entry requirements for 2017.

Moving on

A number of students have gone on to study Media/Film and Journalism courses at degree level and this course is an ideal foundation for working in all areas of the media industry.